HAVE YOU EVER thought about using a 'pass on' email to do your promotional work for you? If you create an e-mail that gets passed round from inbox to inbox, you can potentially put your brand, organisation, web site, product or special offer in front of millions of people within a few hours.

You've received the jokes, the pictures and the video clips that get passed round from pillar to post. Now although the e-mails you yourself forward on have good content (otherwise you wouldn't forward them), the vast majority are poorly presented and are from anonymous authors.

So here's the proposition: take some winning content (either borrowed or original), create a professionally designed presentation around it (featuring animation, images and background music) and place your marketing message subtely at the end.

I specialise in creating PowerPoint files as attachments to e-mails or converting them into flash files for viewing directly from your web site.

See my top 5 tips for creating a winning viral presentation.